Our story · Est. 2024 · Indian streetwear

Stitched in the Streets

Dummy intro: an independent Indian streetwear label. Original graphics, oversized fits and small runs, cut and printed for the people who actually wear the streets.

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Chapter 01 · The story

Dummy story: STREETIWFY began in 2024 with a sketchbook, a borrowed sewing machine and one rule. Make streetwear that feels as loud as the streets it comes from. Every graphic is drawn in-house, every fit is cut oversized, and every drop is made in small runs, so what you wear stays yours.

We don't make clothes for the mall. We make them for the corner, the bike ride and the late-night chai run.

Founder name · Founder, STREETIWFY

Chapter 02 · Since 2024

The journey

2024
01
The idea

Dummy: a sketchbook full of graphics and one question. Why does Indian streetwear look borrowed?
2024
02
First drop

Dummy: the first small run of graphic tees, packed by hand.
2025
03
Going oversized

Dummy: new heavyweight oversized fits after feedback from the crew.
2025
04
First pop-up

Dummy: one weekend, one city, a queue around the block.
2026
05
The crew grows

Dummy: more hands on the machines, more cities on the map.
Next
06
Drop 0X

Dummy: something new is on the sewing table.

The story so far · in numbers

Placeholder numbers

+12 Drops released
+8500+ Pieces sold
+40+ Cities shipped to
+25K Community

Chapter 03 · What we stand for

No shortcuts. Ever

Tap a card to flip it

Chapter 04 · How it's made

From sketch to street

Dummy: it starts with pencil on paper. Bikes, signboards, film posters, the street outside.
Dummy: we cut a sample, wear it for a week and fix everything that bugs us.
Dummy: graphics go down in small batches, checked one by one.
Dummy: packed, shipped and worn where it was meant to be. Out there.

Chapter 05 · The people

Meet the crew

Dummy: a small team with big sketchbooks. Hover a card to see who does what.

Founder · Creative director Dummy: draws every graphic, argues about every stitch.@founder

Founder name
Founder · Creative director
Design & prints Dummy: turns sketches into screens and colourways.@design

Crew name
Design & prints
Production Dummy: lives between the cutting table and the press.@production

Crew name
Production
Community & shoots Dummy: runs the shoots, the DMs and the pop-ups.@community

Crew name
Community & shoots